- Client: ProximityWA
- Website: http://www.proximitywa.org/
- Launch Date: 11th July 2013
Writing WA, Western Australia’s peak body for writing and associated activities approached Bam Creative with an idea to help bridge the geographical gap of people in regional locations, to promote and support emerging writers, readers and practitioners to a wider audience.
Bam Creative outlined a plan to utilise online video streaming that would connect people to conferences regardless of their physical location. With consideration of the technology readily available to our client as well as the knowledge required to perform the set up, we investigated video streaming solutions that would be both cost effective and user friendly.
The solution that Bam Creative decided on was to incorporate Google+ Hangouts On Air to steam live video content, allowing people to connect and participate remotely, and to record content to be publicly viewed on their existing YouTube channel as well as on the website.
The result of our efforts was that Proximity WA became a hub for people to discover the literary activities, events and workshops in their local and extended community. The site helps promote festivals in a number of locations state-wide, with a news and events component to make information easily accessible throughout the site.