- Client: Studio Scene & TiKKle
- Website: www.studioscene.com.au
- Launch Date: September 2012
Studio Scene is a retail company offering dance and active wear since 1983 and has been a long standing client of Bam Creative. The good people at Studio Scene came to us proposing a website update with added e-commerce functionality. Alongside the website update, they wanted a whole new site for a line of children’s giftware products under the brand ‘TiKKle Giftware for Kids.’
The project began with a discussion of requirements for the e-commerce functionality; how much control and customisability did they require. After deliberation of their options, we decided to move forward with the open source shopping cart system ‘OpenCart’ due to its broad functionality manageable by the client.
The requirement in terms of design was something vibrant and child friendly due to the young target market for both sites. As the two businesses were essentially one in the same; two sides of a single coin, we wanted to make a deliberate point of linking the sites together so visitors could easily navigate between them. Our solution was to keep the design and layout almost exactly the same aside from the colour and logo. To fulfil the request for vibrant, child friendly design, we decided to use strongly coloured backgrounds taking inspiration from their logos; magenta for Studio Scene and orange for TiKKle. The coloured background also meant you could immediately distinguish between the sites visually however remain familiar with the navigation and structure. We also chose to include a linked logo in the footer to the alternative site which brought the sites together, creating a system of shared traffic between them.