I regularly get asked about our fantastic culture that we have at Bam Creative, and what our company values actually mean in reality. It is a topic that I am very passionate about, and thought that by writing this, it may help inspire you in your business.
If you haven’t yet read our previous articles on this topic, you can find them at
So, now with that background reading out of the way, how do we approach these values when dealing with our clients, and what should you know?
So, quick recap, our values are;
- Pride, and;
Each of these values have an impact to how we approach business and all our stakeholders, including our clients. So let’s go through how we apply and consider our values when we deal with clients and their digital marketing work.
This isn’t some ego-driven word that means we think we are awesome. Awesome is the description to us of something high in the clouds, far past typical or great. We strive to create awesome work, have awesome outcomes and have clients that also want to strive for something far beyond ‘good enough’.
As a client of ours, we encourage you to expect that we will try and out-perform ourselves as an ongoing pursuit, and we sincerely hope that you and your team are always striving for excellence as well, no matter what word or label you give it.
We believe that we have a moral obligation as a small business, to take care of our stakeholders, such as shareholders, employees, clients and suppliers. However, we also believe that there is a fifth group of stakeholders in all businesses which is the wider community.
Whilst we have plenty of charity and not for profit clients, who we do our best to help, we also encourage the team to undertake professional and personal volunteering. We also do our best to be actively involved in our own industry community as well, with regular speaking engagements and attending conferences and events.
We aren’t talking about drinking organic coffee that comes from suppliers with safe work practices (although that is important). Over the last 14 years, we have built a reputation of being open and honest with all stakeholders, and want to ensure that this permeates everyone that works with us.
It starts with refusing to do anything that we consider immoral or illegal (intellectual property theft, creative work for tobacco companies, unlicensed software, etc) and continues to being upfront and honest with clients and potential clients about what we believe we can add value to, and what we feel we can’t.
I can’t recall how many meetings I have had where I have talked us out of doing work with a client. I would rather lose a sale than work on a project we do not agree with, or we feel that we cannot bring positive value to the client. This may be very un-salesperson like and certainly isn’t the behavior that will help us earn millions of dollars, however it does mean that we are well known in the industry for being upfront and honest.
We encourage the belief that we aren’t just doing a 9-5 job here. We believe that to be successful for our clients and ourselves, we need a passion running through our veins when it comes to digital marketing.
The same applies to how we feel about our clients and suppliers. Those who see digital marketing as a waste of time or a nuisance to their business aren’t encouraged to work with us. We want clients who are passionate about what they do, and believe that what we bring to their marketing mix has a genuine positive effect.
We strive to have pride in everything that we do; that starts with our client service, and goes to the outcomes we create. If we finish our days feeling like we are not positively contributing to our clients and ourselves, it can be very demotivating.
Sure, there is always some small piecemeal work that we do, that whilst it may help a client isn’t overly exciting, however we also need to recognize and celebrate when we are bursting with pride for the larger and more important work we do, the team we work with and the clients that entrust us to create great digital marketing for them.
The phrase ‘we partner with our customers’ is so often overused, it makes me cringe when I hear it. Teamwork is something we work very hard on, even with a small team we need to ensure a regular focus on it.
We feel that the stronger the relationship with our clients, the better we can understand their objectives and measure their success. We encourage open and regular communication and treat many of our clients as an extension of our own team – we are proud to have clients who have been with us for more than a decade who have grown over the years alongside us.
By creating a rock solid set of company values, and measuring ourselves against them regularly, we are building a solid base of culture that permeates everything we do. By speaking to our clients and suppliers about them, as well as internally, it encourages us to ensure we are living up to these values with everyone that we deal with.
We want to sustain an internal culture of excellent performance, award winning work that has an impact with our clients and the wider community and know that every day we enjoy our work, and that we live meaningful lives. Our company values are a tool to help us stay there.