Now, half a decade later, we’re ditching those annual subscription plans. They are no longer effective for our clients, or any marketer with a focus on digital.
Time has moved well and truly past having a meeting once or twice a year with our clients, and reviewing where we next focus. In fact, even quarterly is way too long.
Time has moved well and truly past having a meeting once or twice a year with our clients...
Technology and consumer behaviour is undergoing a more rapid change by the month. We need to focus on what we can do to bring attention to our clients’ brands in an authentic, measurable and most effective way.
That means we need more contact, more focus and a larger tool kit. We need to embrace the tools we have been using, and measure the results of new products and platforms as they hit the market.
Agile digital marketing
We’ve just launched a landing page explaining what we call Agile Digital Marketing.
Agile isn’t new. The definition is “relating to or denoting a method of project management, used especially for software development that is characterized by the division of tasks into short phases of work and frequent reassessment and adaptation of plans.”
Whilst software development, in particular, tech startups, have been using this quick thinking on your feet approach for years, it hasn’t become popular in general marketing circles, but we’re calling it.
In the near future, all our peers in the digital marketing industry will be throwing out their annual pay-per-month SEO or service specific plans, and adopting the agile methodology instead.
It doesn’t make sense to chase something that was our focus a year ago. The last year has brought huge changes, and the twelve months ahead will bring even more.
...the more we engage with our customers, the better we can achieve their objectives.
We realise that the more we engage with our customers, the better we can achieve their objectives. The more we measure current results, the better we can steer the near term direction. The quicker we keep these course corrections, the quicker our clients get better results.
Agile digital marketing won’t be around in a decade. We know this. Time and technology will continue to race, and we’ll be able to keep up with it, if we drop talk of years, and start talking of weeks.