Stock photo websites offer a wide range of photos that you can include in your content. However, it might take some digging through the catalogue in order to get the exact photo that appeals to both you and your customers.
This is why we recommend you hire a professional photographer.
Why you need a photographer
A photographer delivers exactly what you want and in the way you want it. True, you have to pay for the service but there are plenty of benefits in retaining the services of one other than having to get free stock photos.
If you need photos of your team and business, a photographer can easily snap them for you. You have a say in the concept and can advise the photographer to tailor the finished product to your liking. This will ensure that it fits in nicely with your brand.
Secondly, these images that the photographer takes will be unique and not found anywhere else on the internet until you decide to upload them. This unique quality of said images makes you stand out from your competitors.
Earlier, we alluded to your brand. The whole point of a brand is so that your customers can easily identify your business. When you engage a professional photographer, you can map out a visual content strategy that crafted photos will supplement. The design language you express through these photos will be associated with your brand, making it stand out.
Finally, photographers are cheaper than many people envisage. While you can get free stock photos from many sites, you won’t have the advantages above. Paying out a small sum for these positives is worth it.
Nevertheless, some people prefer the quickness of stock photos. Below, we take a look at some websites where you can get free stock photos to use on your business website.
Unsplash contains high-resolution photos taken by professional and semi-professional photographers. Though their collection of photos is relatively small compared to some of the other sites, you can easily search through it.
The site also collates some of the best photos into a collection on the front page so that you can easily browse through them if can’t search for a specific type. For those who love to work on the go, Unsplash has an iOS app that they can use on their Apple devices.
StockSnap features a very large collection of high-resolution photographs covering various niches. This means that you can easily search through the themes to get the photos that apply to your brand.
The site adds photos on a daily basis and releases them under the creative commons public domain. You can, therefore, upload these photos to your site without having to credit anyone for taking them.
Pexels is a free public domain that offers a large collection of stock photos. However, some of the photos are for limited use only. For example, there are some photos of space from NASA whose use might be limited to a space and aeronautics context.
Nevertheless, the site offers plenty of high-resolution photos that it arranges according to them. This ensures that you can easily search for what you want. App designers and developers might find Pexels particularly useful because it also offers images that can be used on interface mock-ups.
Like its counterparts, Pikwizard offers a broad range of photos under different themes. The site scores particularly well for its extensive collection of urban photography that features plenty of cityscapes. Pikwizard also goes a mile further, allowing you to edit the photos using its online editor.
Photos in Pikwizard are under two kinds of licenses, Free and Creative Commons. With the former, the photographer retains copyright but you can use their photo and credit them if you want to. In the latter, the artist has waived their copyright.
Burst is a photography resource by e-commerce platform Shopify. The company launched the resource to enable the entrepreneurs on the platform to make better websites and marketing campaigns for their products.
This means that entrepreneurs can find stock photos for almost everything that they are selling. So it could be fashion, gadgets or even DIY equipment. Most of the photos on the site are free but there are some where Shopify maintains the copyright.
New Old Stock
Just by looking at the name, one can tell that New Old Stock is all about bringing back vintage shots. The site is a collection of old photos from public archives. The photos have no known copyright holder.
Therefore, the site is a great repository of vintage shots for those who need original olden day shots for their blogs.
Negative Space is a UK-based site that offers a way to get free stock photos taken by amateurs. They invite anyone with a camera to take photos and post onto the site. Given its location, many of the photos portray British scenes.
Since amateur photographers and creatives are always taking pictures, you can rest assured that the site always has fresh content. It even has a newsletter you can subscribe to so that you can get alerts of any new content.
On the other hand, amateur photographers might not be aware of some copyright issues regarding their subjects so you should choose your photos carefully.
Investing in professional photography has plenty of benefits, especially when you want to maintain the uniqueness of your brand. However, if you really can’t afford to engage the services of a photographer, you can always get free stock photos from a number of websites.
About the Author
Gerald Ainomugisha is one of the 6Q team, and writes weekly for their employee engagement and culture blog. As well as this, Gerald is a freelance writer with a pen that is keen for entrepreneurship, business and technology.