Avoid companies claiming these kinds of results - immediately.

It's easy to get sucked into the hype when SEO companies make these extraordinary claims, but let's be honest - do you really think you can fool Google?

With sophisticated and continually evolving changes to Google's search algorithm, getting to page one through backdoor techniques such as paying for links, article spinning, keyword stuffing and cloaking will ensure your site's stay at number one is short lived.

Matt Cutts, head of Google's web spam team, recently announced the introduction of Penguin 2.0 - a filtering system that cracks down on unnatural or artificial links. Any links intended to manipulate a site's ranking in Google search may be considered part of a link scheme, and offenders have copped penalties that have seen search rankings drop dramatically. If you're confused about what is considered black hat or white hat, Google has a number of guidelines designed help keep you from performing illicit practices.

There are two schools of thought surrounding Google search rankings, including the backdoor techniques that land websites on page one of results, and the overall worth of reaching the top spot for certain keywords. Sure we can attempt to get you to first page for 'Digital Agency Newcastle Street Northbridge', but who really searches for it? It's important to aim high and target keywords that receive large search volumes to ensure your site is highlighted in industry-related search results.

A key aspect of the way Google is serving results is for the benefit of people search, and not for businesses, so they are shy on revealing any details that help us artificially rank a client's site better than others.

For example:

We do web design at Bam Creative, and it's important to us to rank well for 'Web Designers Perth'.

Web Designers Perth

 

If we compare the search volumes between 'Web Designers Perth' and a longer string of keywords such as 'Digital Agency Newcastle Street Northbridge', it's apparent the latter keyword has no real chance of being used. In addition, it would cost us a whopping average of $19.22 per click to target the keyword through Google AdWords. Sure it might be nice to rank for a range of long string keywords, but what's the point?

 

Web Designers Perth

 

If your SEO company suggests blog comment spamming, email spamming, links wheels or page cloaking then run quick; not only could it damage your business, it's also highly unethical.