Ever wondered what Google's view is of Australian capital cities? To be honest, we don't know either, however we can demonstrate how Google's Autocomplete service works. As you type a query into Google, they use their crystal ball to make suggestions what you'd like to search for. Google states these suggestions "are a reflection of the search activity of all web users and the content of web pages indexed by Google".
So, what happens when you search for your capital city? Here's what we discovered when we searched the capital cities of Australia. Let's call it 'Google's Guide to Australia' for fun (and no, it really isn't).
Poor Adelaide, alphabetically the first cab off the rank here, is considered boring and 'a hole'. Seems that some people aren't exactly sure where it is either, but at least we know it's the 'city of'? That's Churches, folks; city of churches. Well, at least since 1872.
Also considered boring, the phrase 'Brisbane is too hot' indicates that it has a warmer climate, and 'brisbane is better than sydney' make it obvious that Brisbane is seemingly better than their southern neighbours, Sydney.
Canberra must be extra boring, with 'Canberra is boring' and 'Canberra is so boring' making the autocorrect list. It shares the title of 'hole' with Adelaide and Darwin as well. This is amusing because other people don't even know which state Canberra is in.
Last we checked, Darwin isn't on an island, but we do know, thanks to Wikipedia, that Darwin Island is a small one kilometre square island in the Pacific Ocean. Bet you didn't know it was originally called Culpepper Island? Darwin residents seem to be unsatisfied with the excitement of the city either; calling it boring and 'a hole'. We're not sure what the 'darwin iso' reference is.
Hobart is lost; it seems 50% of the queries autocomplete offers is asking which state Hobart is in. Along with that, people seem to be bewildered about the name of Derwent River. Probably a good thing, given that others are saying that Hobart is boring.
Melbourne is well known for their design and art culture, so it's a given that 'melbourne is design' would appear, however this designer attitude is just polish on a boring dump it seems. High up on the list is also 'iskcon' which is a phrase relating to our friends the Hare Krishna movement. Maybe there are more Hare Krishna's in this state than others?
Our first glimpse of the multicultural society that Australia is proud of, we see 'perth Islamic prayer times' appear. Recent reports show that Perth is the 11th most expensive place to live in the world, so naturally we get 'Perth is too expsneive' in the list. Perth ISP? Are we that unsatisfied with our Internet Service Providers that we're all shopping around?
Just to clarify, Sydney isn't on an island. Evidently, Sydney is better than Melbourne, although we believe the rivalry between the two cities could be at work here. Interesting the reverse phrase doesn't make the Google autocorrect list for Melbourne queries.
So what does this blog post allude to? Well, you should be interested to know what Google say about your brand or trademarks; perhaps auto-complete could be positive, or as we see above, possibly negative on your branding efforts as well. Head on over to Google and start testing; be interesting to see what comes up!
Oh, and to be fair, here is the one that comes up when searching 'bam creative';
At least this helps determine what city we're in, and that we offer services. Interestingly, it also references the 'Bam Creative Night Series' which we sponsored back at the start of 2011. Google sure has a long term memory!