In this episode, we went through 7 really easy SEO tips you can try right now on your website.
Review your content to inspire content ideas
Update the top 20% of pages (that account for 60% of your traffic)
Regularly update all content
Make your content more readable
Get rid of or redirect pages that aren’t getting traffic or backlinks
Add some new keywords to content
Link to key converting pages
Before we get started, here are some of the tools you’ll need:
Screaming Frog* (Free)
Google Sheets or Excel
- Google Search Console
* these are not sponsored links! They are just tools that we love to use.
1. Review your content to inspire content ideas
Here’s the thing: a lot of people post content and just leave it there. Then, they struggle to come up with content ideas.
A really simple idea is to check out which pages your traffic is hitting up over the last 12 months, especially if you’re formulating your strategy for the next 12 months.
Have a look and see how long people are staying on the website, too. That’ll help give you an indication of how the audience is liking the content.
Make sure you update your filters to correspond to your targets to give you an even better idea and then use that data to inspire new content, or even update the well-performing pages.
Once you figure out your popular pages, that’ll lead you to tip #2...
Tools: Google Analytics
2. Update the top 20% of pages (that account for 60% of your traffic)
Once you’ve seen your most popular pages that account for about 60% of your organic traffic, it’s time to make sure they’re updated with current information and resources.
We like working with Google Sheets and doing an export to them from Screaming Frog, as it makes it easy to keep track of the pages that need updating or have been updated.
That way, you can review your spreadsheet in 3, 6, or 12 months and update as needed.
It’ll also help you when you’re working on your content as covered in #3…
3. Regularly update all content
The old-school SEO method of creating endless pages of low-quality content is long gone.
Google loves websites that have fewer pages of high-quality content because it means that it’s endlessly valuable.
Rather than removing old content or writing new content, simply update the original post to keep the information current to improve its quality and relevance.
Change your blog posts to feature the date the post was last updated, rather than when it was originally published.
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4. Make your content more readable
Break up your content with subheadings, lists, images, infographics, and shorter paragraphs.
This will make it much easier to scan, and your visitors can quickly assess whether or not the content is for them, worth coming back to or even worth sharing.
5. Get rid of pages that aren’t getting traffic or backlinks
Without understanding how your audience uses the information on your website, it can be a simple decision to simply delete all the old pages without looking at the traffic or even the quality backlinks to your pages.
You can find out how much traffic is going to your pages by checking out step 1 and find the links to your site by using a backlink tool such as Ahrefs or Majestic SEO.
If your pages are receiving little to no backlinks, it’s safe to remove them or 301 redirect them to a relevant page.
6. Add some new keywords to content
The way your audience searches for content is always changing and there are always opportunities to add relevant keywords to your existing content to not only improve your search engine rankings but most importantly visibility.
There are a few ways you can do this:
Use an LSI tool such as LSI keywords, which will suggest relevant keywords to your main keyword
Use Google search suggestions by either searching for a term and scrolling to the bottom of the results page for ideas or typing out a search term
If you have a Google Ads account, you can use the Keyword Planner tool to expand your keyword list
Check out the queries being used to visit your site through Google Search Console
7. Link to key converting pages
Ensure pages are thematically linked to other pages which you’ve identified as key conversion pages but may currently lack traffic and visits.
Make sure you have goals set up in Google Analytics, otherwise this won’t work!
Use Screaming Frog to figure out where these pages are receiving links from within your website.
Screaming Frog will show which pages are linking to every single page, so you can determine how to encourage further traffic flow from which pages.
So, what’s next?
We hope that this post provided you with some tips to improve traffic to your website.
Which tip are you going to try first? Or is there a tip we missed?
Send us an email: firstname.lastname@example.org and if you are looking for more digital marketing tips and help, don’t forget to subscribe to our newsletter.