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How Microcopy Improves Your User Experience Dramatically

How Microcopy Improves Your User Experience Dramatically

When crafting a new website or web application, such as a SaaS product or an ecommerce shop, it is easy to get stuck thinking about layout, colours and overall ‘feel’. Whilst a user finds these very important of course, it is often the ‘polish’in the smaller elements, such as microcopy that can make all the difference. What is Microcopy?. You may not have heard the phrase, ...

  1. Categories: Website Design
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Banner Slideshows are Bad for Business

Banner Slideshows are Bad for Business

Large imagery and catchy statements are a popular choice for setting the tone for the brand and website as a whole. Many websites choose to take this a step further and have a series of images, each with their own caption and call to action, appearing in a looped slideshow (also known as a slider or carousel). The appeal of squeezing more information into a space without adding extra scrolling is tempting....

  1. Categories: Website Design
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