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A smart online strategy for Smarter than Smoking

Smarter than Smoking responsive websiteIt was our absolute pleasure to have been involved in the Smarter than Smoking project, a comprehensive campaign run by the Heart Foundation of WA, created to educate and interact with schools, youth and parents.

We're proud to say that design process was done in collaboration with the Youth Committee who volunteered their time and provided valuable input along the way. We found that running focus groups were an effective method to help achieve the most effective outcome for the target audience.

The website layout was optimised to be mobile friendly and built on our ever-so-popular content management system, BamCMS, allowing news, resources and media to be easy to update by the website content editors in future. 

For more information on this fantastic campaign visit the Smarter than Smoking website here.