One of the most common questions we are asked is: Do I really need to use a digital marketing agency for my advertising?
Spending budget in the hopes of driving new business through advertising, and not being guaranteed new business, can often put companies off any marketing investment at all.
You should never merely hope for a successful campaign or consider it dependant on luck. Successful campaigns are pre-planned and based on two key elements:
- Researching buyer intent and ensuring its clarity.
- Ensuring that the messaging is in sync with the needs and expectations of the prospective buyer.
Why advertising campaigns fail
The central drawcard of your campaign should meet the needs of your market. If it doesn’t, the campaign may fail to draw revenue.
At Bam Creative, we call this the Google Tax.
What is The Google Tax?
The Google Tax is money that has been wasted on poorly optimised ads. It’s down to the simple reason that a Google Ads strategy was not developed, usually in a bid to save a few dollars by not hiring an expert.
It might seem unnecessary, but hiring a digital agency to handle your Google Adwords marketing can be a rewarding and informative experience. Our leading digital marketing reputation is built off of years of experience and industry knowledge.
Build a campaign off data
By building a campaign that’s client-centric and based off of data, you remove much of the risk.
You know who you’re targeting, what messaging they respond to, as well as what gets them to click and commit to an initial offer.
With tracking in place, you can monitor any fluctuations in this ‘website user flow’, so that you can correct things as required.
Whether you’re a B2B or a B2C, understanding your buyer personas and how to adjust to their needs is critical to running a successful Adwords campaign.
To get help in developing a successful Google Ads campaign, call us on (08) 9228 2233 or contact us.