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Leading the pack in quality cupcakes

Baked fresh daily and made from scratch using the best ingredients, Baked 180 have been raising the bar for quality cupcakes in Perth.

Baked 180 Featured Image
Client:
Baked 180
Industry:
Small Business
Location:
Perth
Live Site:
Completed:
July 2018

The Brief

Previously taking orders by enquiry and manually processing payment, Baked 180 came to Bam Creative to help them streamline their online workflow; to automate their order scheduling and offer online payments with instant confirmation.

Online orders already made up a large percentage of Baked 180 sales so it was essential that the website stood up to the growing needs of their business.

The Solution

Starting with the design, we wanted to highlight their scrumptious cupcakes and let the baked goods do the talking. With high-quality photos of each cupcake on sale, we whipped together a simple design with just the right amount of sprinkles to give it some flare.

Baked 180 website

Baked 180 website design on a desktop device

The most viewed content of Baked 180’s previous site, the cupcake calendar, was converted from a static image into an interactive, online-editable calendar, offering users convenient navigation to the individual product pages and encouragement to place an order online.

Working alongside Baked 180, we identified the key requirements for the custom development and delivered an e-commerce solution that fulfilled their specific needs.

The WordPress website utilises WooCommerce as a base, with custom functionality to synchronise orders with an external calendar.

Thanks to the customised publishing framework, full control is given to the client to manage website content ensuring product pages are detailed, attractive and relevant to target audiences.

Together with search engine optimisation and a digital marketing strategy in action, the new Baked 180 website has seen a significant increase in online sales and an overall reduction in management overheads.