There are nearly 3 million Australian websites, and competition to appear on the front page of Google and other search engines is extremely high. The difference between being on first page and second page can be thousands of dollars for some businesses.

So how do you go about getting a high ranking on search engines?

If all that spam you receive is anything to go by, it's easy. There seems to be a plethora of organisations sending out emails promising first page on Google guaranteed. Even Google itself tells you to steer away from companies making such ridiculous claims, because that's what they are: ridiculous.

Now that we know it's not an easy fix, otherwise the other million competitors you have would all be doing it, what's the best method?

Google has a great resource on their Webmaster Guidelines, where they discuss Quality Guidelines. In short, they state;

  • Make pages primarily for users, not for search engines.
  • Don't deceive your users.
  • Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you, or to a Google employee. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?"
  • Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.

Straight from the horses mouth: It's all about high quality, consistently updated content. Yes, there are plenty of things we can do as search engine optimisation experts to help, however content really is king.

The sad thing is, many SEO companies target unsuspecting clients with false claims, or worse, unethical practices. We've seen our clients outsource their search engine optimisation to other companies, and discover what they are getting isn't what they signed up for.

Be careful who you engage. If it isn't us, make sure that the SEO company is upfront about what they do. Avoid companies who use unethical SEO practices to try and trick Google into believing your website has merit. Some of these tricks include;

  • Comment spamming blogs
  • Sneaky redirects or doorway pages
  • Loading pages with irrelevant keywords

To see some of the items that Google looks for, and penalises, see their 'avoid' list on their Quality guidelines page.

Want to know the benefits of ethical search engine optimisation? Feel free to get in touch with us!