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Reducing Inauthentic Activity on Instagram, Selfies with Stan Lee and Black Friday Sales

Published November 11, 2018 (Updated January 1, 2020) by Miles in Digital Marketing

Starting on the 19th Nov Instagram will begin removing inauthentic likes, follows and comments from accounts that use third-party apps to boost their popularity in an attempt to promote more authenticity on the platform.

Reducing Inauthentic Activity on Instagram, Selfies with Stan Lee and Black Friday Sales
EPISODE 45

Episode Highlights

Reducing Inauthentic Activity on Instagram

  • Instagram has noticed an increasing number of third-party apps which artificially grow audiences and they want to reduce this to encourage real experiences (But really, if it’s on Instagram, how real is it?)
  • Starting on the 19th Nov Instagram will begin removing inauthentic likes, follows and comments from accounts that use third-party apps to boost their popularity
  • Instagram has built machine learning tools to help identify accounts that use those services
  • Accounts they identify using those services will receive an in-app message alerting them Instagram has removed the authentic likes, follows and comments
  • To stop this from continuing, Instagram will ask you to change your password so the third party apps can’t access your account
  • Source: Instagram

Selfies with Stan Lee: is this grief or #me-me-me?

  • In the wake of the passing of Stan Lee, celebrities posted selfies with the creator and Armie Hammer tweeted: So touched by all of the celebrities posting pictures of themselves with Stan Lee. No better way to commemorate an absolute legend than putting up a picture of yourself.
  • This caused a massive backlash, to which Hamer has recently apologised. He said he’s going to work on Twitter Impulse Control.
  • But does he raise a valid point? Sure, it’s a way for people to express their grief, but perhaps a selfie with Stan Lee (for those lucky enough to have such a memory) is simply a way to share their grief.
  • Hammer suggested: If Stan impacted your life (ie. All of our lives) with his work, post his work that touched you the most. Posting a selfie makes his death about you and how cool you felt taking a picture with him.
  • Source: SMH

Black Friday is Upon Us!

  • 23rd November marks the official start to the biggest shopping event of the year
  • Our inboxes are already starting to fill up with deals
  • There is still a huge opportunity to increase sales on the smartphone experience, with the cart to order conversion still being higher on desktop
  • Voice is growing in opportunity but it’s still new
  • Sony’s re-release of the original Playstation Console is predicted to be a huge ticket item

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