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Data Driven Design

Banner Slideshows are Bad for Business

Banner Slideshows are Bad for Business

Large imagery and catchy statements are a popular choice for setting the tone for the brand and website as a whole. Many websites choose to take this a step further and have a series of images, each with their own caption and call to action, appearing in a looped slideshow (also known as a slider or carousel). The appeal of squeezing more information into a space without adding extra scrolling is tempting....

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