As part of awareness building campaign for long-time client, FOODcents, we've crafted a virtual supermarket to test consumers with their food label reading knowledge. The site allows consumers to test their skills by visiting different aisles in the supermarket, and sort products commonly found by their nutritional value.
The innovative interface means users can literally drag and drop items in the order they believe is correct, and then submit the results for feedback. The entire system was designed and built within the Bam Creative team, and has proven to be a hit since the launch.
Check out the FOODcents Supermarket now at http://supermarket.foodcentsprogram.com.au/