If you follow us on Facebook (and we really think you should!) you may be aware that we've been posting a different digital marketing term for each letter of the alphabet. Over the last month, we have posted the letters A, B, C, D, E and F. We've reposted them below for those who missed them.
A is for Action
We're kicking off the new year with our Alphabet of Digital Marketing. Actions are something we all need to be mindful of. What action would you like your audience to complete? Like your page, visit your website, complete a form, purchase a product? The more you can break these down to smaller, definable and most importantly, measurable goals, the better you can track actions, and measure your success.
B is for Branding
The start of a new year is a fantastic time to reassess your branding. Are you applying your brand consistently across all media, online and offline? Does it tell the right story? Have you got your design and content on brand? Even small considerations such as avatars used on social media all help towards consistent branding.
C is for Content
Where would the web be without content? Mostly funny cat videos, but they're content too! Review your website content; does it meet the needs of your audience? Are you using call to actions to drive interest to various sections? Does it make sense, and is it well written? Apply the same philosophy to your social media posts; do they set the right tone, and reflect your organisations personality?
D is for Data
We're not talking ones and zero's here. The more we collect and analyse data, the better the results can be. From click through percentages to heat maps to conversion rates, data tells us what we're doing well, and how we can all improve. When was the last time you reviewed your website or advertising analytics? Set aside regular time in your calendar to do so right now.
E is for Email
Did you know more people use email than surf the web? We often overlook the power of email marketing; done right, email campaigns can be super successful to drive new business or engagement. Try testing and measuring different subject lines, different content and don't forget to define your subscribers by their interests or industry groups. Keep asking yourself 'Would I read this email if it were sent to me?'
F is for Fresh
Nobody likes an out-of-date website, especially search engines. Google uses a freshness index to measure how frequently your website content is updated, and this has an effect on your search engine rankings. Want to get on the first page of Google for your chosen keywords? Then make sure to regularly update your website. Post regular news, make sure your contact details are kept up to date, add new services or products, start maintaining a blog, add your social media posts to your website; there are a many ways to keep updating your website.
Want to keep up with the rest of the alphabet? Head on over to our Facebook page and click 'Like'. We look forward to seeing you there!