We are connecting more things to the internet than ever.
Once the realm of computers alone, now mobile phones, televisions, game consoles, laptops, small tablets, large tablets, interactive screens are all connected.
The future of 'mobile first' is steadily marching forward towards us. What works nicely on a large monitor may be ineffective on a small device.
We must consider situation as well as technical restraints. Even if we can display a large file of animated graphics on a small device, will your audience want this if they are on public transport, planes, between meetings, in cafes?
About this post
The above is an excerpt from our 12 Truths of Digital Marketing book, which was published in late 2014. Although the physical book is now out-of-print, you can get an electronic copy by subscribing to the Bam Digital monthly newsletter.
To find out more about the 12 Truths book, we've written about it on this post: The Making of 12 Truths.