With its popularity steadfast in the youthful community, it's likely you have already heard a thing or two about the image sharing application, Snapchat. Perhaps it is time to look into Snapchat for your business advertising. 

Let’s have a look at Snapchat and how it can be useful for your business.

Introduction to Snapchat

Snapchat is a free image messaging application software for mobile devices. The application is primarily based around the concept of sending short multimedia messages, referred to as ‘snaps’, consisting of a photo or a short video which can be edited to include filters, effects, text captions, and drawings.

Snapchat is a fun messaging application for sharing moments among family, friends and businesses. With Snapchat, friends and family can view the photo/video for up to 10 seconds before it 'self-destructs' and disappears from their phone.

Photo: AdamPrzezdziek, Flickr
Photo: AdamPrzezdziek, Flickr

Basic Snapchat Terminology

Like how Twitter messages are called ‘Tweets’ and Facebook has their ‘Like’ button (along with the other newly added options), Snapchats has its own lingo as well. Here are some to get you started:

Snapchatters: Snapchat users

Snaps: Photos or videos taken via Snapchat which will self-destruct after viewing

Snapback: A reply to a snap

Story: A snap you can broadcast to all followers

Scores: The total number of snaps you have sent and received

Snapchat for your Business

Younger Audience

Since Snapchat has such a youthful user base, Snapchat is a useful platform for companies and advertisers to work with. With youth and mature adults hooked onto other social media platforms such as Facebook, Instagram, Twitter and others, tapping into the Snapchat user community would mean having access to a younger demographic that is ready to engage and ready to spend.

Behind-The-Scenes Look

Audiences love to watch things that happen behind the scenes. Things like sitcom bloopers, how things are made or even the making of a film, are interesting video clips to watch. So why not take a video of people behind the scenes of your company or business?

By doing so, it provides some exclusive content that can encourage people to get involved with your website or brand. This is an awesome way to build a strong following and engage your audience.

Forget about rehearsals or planning a script! The bonus about Snapchat's self-destructed messages is that you can afford to dial back your refined efforts since the media will be gone in 10 seconds regardless. You can start by showing off a snippet of a day in the life of working in your office. 

Real One-on-One Engagement

For other social media platforms, it is almost impossible to get face-to-face action. However with Snapchat, the application allows you to send content directly to your individual followers instead of a group.

If you have a faithful customer who has made regular purchases from you, you could send them a personalised thank you video for their support. This simple act can go a long way to building bridges and giving you a positive reputation, bringing in more customers and increasing your business sales.

So why not start going the extra mile?


By using Snapchat, you are going to get a long way ahead of your competitors who have yet to consider using this social media platform.

Remember that Snapchats can also assist in spreading brand awareness among your selected demographic. They can help you create great content and reach out to audiences that you had never before considered.

Good luck, future Snapchatters!