We often get this question when it comes to the world of social media and the answer is similar to our response ten years ago, when people were asking us the same question about websites.

The truth is, social media isn't just about Facebook, Twitter, Google+ or others - in fact it isn't about any of these platforms at all. It also isn't simply a passing fad that will come and go, it's now a new form of communication connecting brands to users and an essential tool for marketing.

Only a few years ago, if you didn't have a website you were invisible. Things are shifting this way as well for social media, but at a much faster rate.

Isn't it just a thing that the kids are using to post up thoughts and photos?

This couldn't be further from reality. The people who are using social media platforms are your customers, clients, friends AND competitors. The conversation has already started without you and if you're not involved, then you're missing out on having a say.

The big brands such as Starbucks have adopted social media as a main component of their marketing - some with great success. It seems like it's no longer about whether you do social media anymore, it's about how well you're doing it.

Some may say, "Well that's Starbucks", but we encourage you to also check out what your competitors are doing in the digital space - you might be surprised.

Contact Bam Creative for more ideas and insight on how you can get social media to work for you.