Nobody ever said that maintaining an active and engaging social media network was easy. While it's true most of us can competently manage our own profiles, creating a dynamic online business presence is no easy task. After all, if it was that simple, we'd all be dealing with hundreds of enquiries coming through social media each day.
If you're running a small business, chances are you're already skipping lunch to meet your deadlines. Around 18% of small businesses update their social media every day, compared to 65% of large businesses. With that number in mind, do you have the time to research engaging content and post to your collective social media profiles? If you've ever considered building your online presence but don't have the time, we'll give you an idea of the 3 main reasons more businesses ask us to manage their profiles.
Leave it to the experts
Have you ever stumbled across a business profile that is laced with countless spelling mistakes and grammatical errors? Poor written skills can negatively impact the way your business is represented. Outsourcing means that you're able to take advantage of a social media professional who's a trained wordsmith, and can help craft your business a unique tone of voice that aligns with your goals and values. A good social media manager will research your business and industry to uncover key developments to help produce quality content on your behalf. It's important to note that it's not only about posting content - it's about engaging your audience. It's worth your time to invest in quality content that evokes discussion and involvement, rather than simply broadcasting uninteresting information.
So you're in the company car, driving with your knees, and trying to return a tweet on your company's Twitter. While we encourage you to be more active on Twitter - don't tweet and drive! If you're strapped for time, outsourcing is the easiest way to ensure your message goes out without jeopardising quality (or your ability to drive). Social media is a form of advertising, and messages need to be thoughtfully constructed to ensure they align with your company's overall strategy. If you don't have the time to manage your social media activities over a number of major networks, you need to outsource the responsibility. You'll unlock added time, whilst promoting an active and engaging social media presence for your company.
Save your money
If you're hiring a professional - you want results. By investing in a professional, they're more likely to demonstrate a positive return on investment to promote an on-going working relationship. An effective social media service involves more than just maintaining a range of profiles, it's about demonstrating improvement and measurable results. While results come at a cost, you're more likely to spend less of your time by hiring a professional who can drive your social media at a smaller cost, leaving you with more time to spend on your business.
Recent figures published by Hubspot based on a survey of over 3300 participants from a number of different countries indicated that more companies are realising the return on investment from social media. The survey is backed by recent statistics of social media use in Australia which indicates conversions rates are 13% higher than other forms of marketing such as direct marketing, telemarketing, trade shows etc.
To ensure you're getting a return on your investment; here are a few questions to ask your prospective social media manager;
- What are some of your recent successes? Ask them to send a link to social media profiles to prove this.
- How long have you been on social media yourselves? Ask for a link to their Facebook, LinkedIn and Twitter profiles; if they only joined a year or two ago, how have they gained their knowledge so quickly?
- How do you approach our 'brand voice' or style guides? You want a social media manager to reinforce existing voice and tone, not throw it out the window.
- How often should we expect to discuss how our social media is going? Ideally, you would receive fortnightly or frequent reports and have your social media manager actively seek your input, not expect you to stay out of your own PR.
If you decide outsourcing is the right option for your business, ensure you find a reputable company that has a long track record of proven results and ticks the boxes from the above questions. After all, trusting your company's image and reputation requires careful consideration; we've all heard of nightmare scenarios when things have gone terribly wrong.
If you you're struggling to keep up with your social media, or would like to see what we can do for you, drop us a line to discuss how we can help.