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Grondal Bruining

Grondal Bruining is a commercial law and litigation firm comprising leading lawyers committed to providing the highest quality legal services.

A brand new firm with a modern and agile approach to legal services, Grondal Bruining needed to carve out its own identity to appeal to its target audience of power & utilities, oil & gas, resources and other commercial and industrial areas. Bam Creative was engaged to create a visual identity spanning across logo exploration and design, stationery, printed materials and digital applications.

 

Grondal Bruining logo

Branding that supports business goals

Branding is so much more than just a pretty logo. A company’s brand includes their client’s entire experience, from marketing materials to interactions with staff, and needs to communicate personality and values to the right target audience.

As a new law firm, Grondal Bruining needed a visual identity that was traditional enough to establish themselves as a respected commercial law practice, whilst still being modern and fresh enough to show their point of difference. After researching competing boutique law firms and the target audience, we created a visual identity that balances a contemporary feel with traditional elements. A monogram style logo was crafted for a unique look that is also timeless. The logo creation process included iterations between the sketches and completed design, which then formed the basis for the visual identity.

A consistent identity

The implementation stage of the branding process included the application of the logo and visual style across all stationery and communications, creating a strong, consistent brand experience.

Business cards, letterheads, email signatures and office signage design was all included as part of the Grondal Bruining brand identity kit.

From print to digital

Using the new Grondal Bruining style guide as a basis, we created a website that is clean, modern and to-the-point. Supported by strong imagery that relates to the target clients industries, the website is designed to be easy to read, succinct and perfectly displayed on any device, to respect the time of their busy audience. 

Grondal Bruining website

Conclusion

We love projects that allow us to take a holistic approach and give guidance from branding and logo design all the way to digital design and marketing. Get in touch to find out how we can launch your new brand.

 

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