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STYLEAID is Perth's premiere fashion fundraising event supporting the Western Australia AIDS Council in raising awareness for HIV and AIDS. 

Each year 750 guests are treated to a showcase of the best in local and international fashion, live entertainment and a specially designed three course dinner. For the 20 years since it began, STYLEAID has raised much needed funds to support programs dedicated to people living with HIV or AIDS.

Bam Creative have proudly supported STYLEAID over these past 14 years with multiple digital facets for their brand and event. This year marks the 12th handcrafted, custom designed website, created especially for the decadent event theme for the year.


The STYLEAID website


Each year the STYLEAID event is created around a specific concept, which then narrates the whole theme identity for the year. All touch points of the brand will follow the theme including the photography, visual identity, website, and the event itself.


A long partnership

Our years of work with STYLEAID have enabled us to approach each year's event with a strong understanding of the target audience and their desires. The creative nature of the project and successful past projects with STYLEAID means that Bam Creative can focus on pushing the digital envelope with each year's theme.

The final STYLEAID

The website for this years’ STYLEAID 2017 ICON event needed to reflect the event’s prestige as Perth’s number one fashion fundraising event. As the final time that the event will be run in this form, the website was designed to reflect on previous years, and feature past designers.

Whilst previous years’ websites have been largely trend-driven to reflect their time, this year’s theme of ICON lent itself to a more clean, almost brutalist design that will stand the test of time.


The story of the event through the years is told through an interactive timeline, telling the history of STYLEAID and the role it has played in Perth’s fashion scene and the fight against the stigma of AIDS.

For the final STYLEAID event website, our aim was to tell the story of STYLEAID over its 20 years of life though an interactive timeline. We sourced past event logos, magazine covers, and promotional materials to include in the content to reflect on and relive past events, and engage website visitors.

Animated demo of the STYLEAID timeline

 “Bam Creative have been one of the most amazing digital design web teams that I have had the pleasure to work with. They always have fresh, innovative concepts on how to best present STYLEAID and in this era of recognising the importance of having up to the minute digital representation they tick all the boxes and excel at what they do!”


Looking to the future

We love an opportunity to work with such a strong visual brand that allows us the freedom to create something truly fun and innovative, and hope to continue to support the WA AIDS Council in the next exciting step in their journey.